Tourism For Future


Tourism for Future

Overall objective: Contribution to the development of the cross-border sustainable tourism through networking, introducing green key and eco standards, improving competitiveness and joint promotion. 

The impact is the promotion of the participation of SMEs targeting EU certification systems, in particular, the EU Ecolabel and EMAS aiming at compliance adaptations necessary to request relevant and achievable internationally recognized certification schemes.


Increasing sustainable effective management demonstration of the ecotourism system at the cross- bordering area having into consideration environment, socio-economic, quality, health and safety issues, and international Eco labels standard certification and capacities,

Increasing the social and economic benefits to the local community and decrease negative impacts, in key terms of employment of local people, supporting local initiatives and opportunities for local entrepreneurs to complement the eco development system,

Increasing benefits to cultural heritage, environment, natural heritage, energy, waste, water, eco-trails, friendly products and interaction between tourists and wildlife as  value add to ecotourism and unifying this tourism linkage,

Increasing the ICT modernization and interaction to the interaction to the agro food sector international market

Sustainability of the action

The Tourism for Future project aims to create a significant transformation in the cross-border area of Peja and Kolasin. The project’s lasting outputs, including capacity building, eco-label certification, and sustainable tourism practices, aim to integrate into the local tourism industry. This inclusive effort involves diverse stakeholders such as local businesses, tour operators, and cultural heritage custodians.

Spearheaded by Prishtina REA in partnership with IPER, Kolašin Municipality, and Gjeravica, with support from Peja Municipality, this two-year endeavor focuses on sustainable tourism, innovation, and cross-border cooperation. Anticipated outcomes include a more resilient and interconnected tourism ecosystem, fostering economic growth and environmental responsibility.



The project communication and visibility plan has clearly defined the targeted groups, the instruments to be used to attract these targets and the balanced resources to be dedicated to achieve the expected results and outputs.

The tool and channels and their activities under the visibility and communication and plan encompasses a strategic and detailed approach regarding the following:
• Branding, identity and slogan (visual),
• Project Website  in two languages,
• Online Integrated Tourism Communication Platform  
• Social media channels (Facebook, Instagram, LinkedIn)
• Information campaigns, materials,  events, conferences, visits, stakeholders’ meetings,
• Video, audio-visual material, infographics, gallery and other productions, including media and animation,
• Press and media, such as press releases related to the Program’s larger workshop of trainings, certifications, publications, factsheets, leaflet, brochure, posters, visibility kits, events, festivals, Eco-trails and ceremonies,
• Communication and visibility online uploaded materials, such as factsheet, booklet,  posters, catalogues, profiles, manuals, etc.,
• Video ads, video guidelines, social media promotional materials, video documentaries,
• Displays, such as banners, carrying the CBC signs for all programme related events,
• Supplies, tools, CD’s and equipment purchased by the  CBC program’s funds,
• Stationary, business cards, letterhead, email signature, stickers, notebooks, pens  etc.

Expected Outputs

Sustainable Effective Management Set Promoted, Designed And Installed To 70 Tourisms-Oriented Business

Increased Awareness Of At Least 40 Hotel Businesses In The Cross-Border Region About Culture Of Eco-Development System

Certification-Eco-Friendly International Standards Process Supported, As Eco-Tourism Value New Developing Concepts (20 Tourism-Oriented Entities Certified) And Eco Label Auditing ToT Training (15 Certified Auditors)

Developed and installed the cross-regional-sustaining Integrated Tourism and Communication Platform (one joint CBC online Platform)

Improved Access To Cultural Economic Oriented Networks, Facilitate Cross-Region Development Openness, And Promote The Local Ethno And Traditional Food And Beverages Through Two Cross-Border (CB) Festivals And Two Eco-Trails (About 60 Business Pax) ​

Target Groups

The surrounding tourism sector, tourism-oriented business stakeholders, rural small and family business, tourism organizations, tour operators. Eco-label auditing specialist, cross-border communities, the local municipal relevant departments, the operating touristic organizations, old cultural heritage archaeological and rural attractions, national trade, industry and tourism bodies

Final Beneficiaries

Hotels, restaurants, family agro food producers, tourism investing operators, hotel and restaurant managements and staff, Eco-labels certifying auditors

In Partnership with:

Kolasin Municipality


Mountaineering Association Gjeravica 1928 PEJa - Kosovo

Tourism Links: