The communication and awareness-raising approach of the project will have an overarching reach towards the whole of the activities that are to be undertaken. This approach to the project implementation ensures that each activity is treated as a communication and visibility opportunity, caring for and providing with communication and information needs of the beneficiaries of these activities in both cross-bordering regions of Kosovo and Montenegro.  More importantly, it will ensure awareness-raising towards the overall promotion of the participation of SMEs targeting EU certification systems, in particular, the EU Ecolabel and EMAS aiming at compliance adaptations necessary to request relevant and achievable internationally recognized certification schemes, currently underway based on distribution of information among relevant stakeholders and businesses of the covered cross-border region (Peja and Kolašin). It is of great importance that the right communication tools are used at the right time and with the right message to ensure increased awareness on the importance of having internationally recognised sustainable management tourism standards and recognised certificates in place. The cross-cutting aspect, including rural areas, gender, communities, disable categories awareness aspect will beheavily complementing the overall project communication, awareness raising and visibility plan implementation.